Meschede (pt/15.10.2007) – the pressure on dental practices in Germany is increasing. The request to set up internally as a company with the practice and outwardly, trusting the patient to respond, is increasingly becoming a burden for some owners of the practice. The rapid development leads to the information practices often that incorrectly understood marketing for a practice becomes a problem. A practice has often not the ways to deal with the subject of practical marketing. Lack of knowledge and the factor time constructively to align with the real opportunities within an overall concept for several years. Sometimes, there is simply no concrete idea what means practice marketing. The result is a high degree of irritation, that are raised in the patients.
Practices tend to straw fires on alleged marketing activity, which has no lasting effect, but reduces only the budget of the practices. Here a management training and consulting: training for a team member. There developed content are difficult to transfer to their own practice. The result: The missing concept leads to new changes of direction in the communication. The patient is in spite of good intentions, left alone and left irritated. As a Flash survey of the Agency practice total now showed the largest number of patients not noticed that services a dental practice is actively addressed. 61% of patients responded that you don’t notice that the dentist brings something to the language actively.
Since the conclusion that promotional information never reached the patients. \”We assess that against the background that many practices still not really actively talking with the patient. So many practice owners not using an important pillar of the marketing for their own practice\”, Frank Stratmann, head of the Agency total practice. The competence network of over 25 specialist knows the needs of the patient and can in good conscience to guess to deal actively with the patient.